Saturday, August 31, 2019

INDUSTRIAL ATTACHMENT AT SUNYANI REGIONAL HOSPITAL Essay

I express my sincere gratitude to the Almighty God for his protection and guidance through the attachment period. I will humbly acknowledge the management and staff of Sunyani Regional Hospital Records Department, especially to Mr. Peter Amponsah Manu, Madam Elizerbeth kyeraah as the Supervisors at Medical Records Department and Mr. Sanyo, the senior manager of Live Records for their guidance, encouragement and also the knowledge impacted which has been a great help. Finally, I would like to thank my parent and family for your support both in prayers and financially throughout this attachment period, for your encouragement and all who helped in diverse ways to make this attachment successful. I say God richly bless you. DEDICATION I dedicate this report to Jesus Christ for his divine inspiration and motivation. Secondly, I dedicate this report to my mother Madam Grace Akosua Krah and loved ones who through their cordial relationship made this attachment and report a success. CHAPTER ONE INTRODUCTION Industrial attachment is one of the requirements needed in order to obtain the Higher National Diploma (HND) Certificate as instituted by the National Accreditation Board. It is a well structured skill training programme forming part of the approved academic standard intended for students to involve themselves, gain practical, managerial and or hand-on experience that pertains the area of course of studies. It also gives the student chance to solve real world problems. For the first two years in school, students have to spend their second semester vacation going through the industrial attachment. Students are required to cumulatively spend a minimum of 24 weeks on the practical industrial training in order to qualify as HND graduates. OBJECTIVE OF THE INDUSTRIAL ATTACHMENT As part of the education reform programme, the polytechnics are upgraded to a tertiary level to provide training and the needed skills to meet the nation’s professional, scientific and technological needs. However, industrial attachment programme has been attached to the academic curriculum where Higher National Diploma (HND) students are allowed to undergo industrial training to enable us to be more enlightened with what is happening in our present day environment to build upon what has been learnt in school. Hence HND students of the Polytechnics are required to serve an attachment with various organizations and write a report to the institution. This attachment in one way or the other creates job opportunities if the participant puts up their best behavior and efforts during their stay in the organization which they could be recommended for a company after their three year courses. It is for this reason that I undertook an industrial attachment at Sunyani Regional Hospital, for two months (from 27th May 2013 to 26th July 2013) at the Medical Records Department. BRIEF HISTORY OF SUNYANI REGIONAL HOSPITAL Sunyani Regional hospital is an ultra- modern hospital which was established in May 2003 and it is located on the Barracks-Techiman road. The hospital was initially opened in 1928 but its bed capacity was around 150. From 1969 to 1972, the then Busia government realized the need for a larger and structurally better hospital the Region and started the construction of the Doctors bungalows, Nursing training college and Nurses quarters to secure the human resource requirement. Dr. Asare said â€Å"after the exist of Busia government in 1972 the project laid of f. In 1983 and 1990 Nanasunyanihene and Dr. C.J Oppong sent several memos and petitions to the succeeding minister of Health on the need for a new Regional Hospital.† Regional capitals like Cape Coast, Ho and Sunyani were announced by the N.D. C government in 1993 to be built to standard and their aim was achieved in 2003 but was named after Prof. John Evans Atta Mills. The hospital is situated on a leveled ground and share boundaries with Penkwase in east and Nkwabeng North in the north. It covers about 450 hectres of land. VISION STATEMENT OF R.H.S To provide a model secondary health care facility for best clinical practice in the country and beyond and also provide the highest quality health care consistent with the service standard. â€Å"We hope to maintain the equipment, estate and other facilities in the hospital to gain the accolade as one of the cleanest, neatest and customer-friendly hospital in Africa.† Said by Dr. Mohammed Bin Ibrahim the Regional Director of Ghana Health Service. MISSION STATEMENT OF R.H.S The main thrust of the health care delivery over years has been to â€Å"improve the overall health status and reduce inequalities in health outcome of the people†. DEPARTMENTS / SECTIONS/UNIT ADMISTRATION. The administration is headed by the administrator who is the next in command after the medical doctor. He administers or checks the  incoming and outgoings of all working and non working staffs of the hospital, new and old suppliers, etc. His ascent on needed requested item or letter permits a transaction between the hospital(procurement unit, account office and suppliers) or activity to take place at the hospital ACCOUNT DEPARTMENT The account unit is responsible for the payments business transactions approved by the doctor and the administrator and the proper accounting of all moneys received or sent out of the hospitals account. The calculation of the total bills of drugs and non drugs to patients after quality health care delivery to enable the hospital claim their money from the government(national health insurance scheme Centre PHARMACY. The pharmacy is where drugs are been distributed to all patient with and without national health insurance card based on the drugs being prescribed by either the doctor or the health assistance in the hospital . LIVE RECORDS. This is where patients folders are stored , retrieved, filed and analyzed in the hospital for easy identification of patient folder , sickness and total turn out of patients at the hospital within a period of time. OUT- PATIENT DEPARTMENT. This is also the place where all patient with and without the insurance cards check their blood pressure before they see the doctor or the health assistance of the hospital. PROCUREMENT/STORES Lastly, this is where the procurement officers/store keeper invites quotation, evaluate and appraise suppliers with the help of the doctor, administrator . Purchases of items are also done by this department and later issues are made to the various departments within the hospital based on their requisitions in their order books according to their needs to the stores department. It  is also responsible for the control and management of all stock. MAJOR ACTIVITIES The hospital provides the following services to staff and their families as well as other organizations and the organizations the general public: a. Outpatient. b. Inpatient. c. Laboratory. d. Dispensary. e. Maternity and delivery. f. Medicare. g. General surgery. h. A N C/P N C. i. Ultrasound Scan. j. Family planning. k. Public health services. l. Ophthalmic care. m. E N T. n. Ambulance. o. Child welfare clinic. p. Ophthalmic Care. CHAPTER TWO NATURE OF WORK DONE AT MEDICAL RECORDS DEPARTMENT / OUT – PATIENT DEPARTMENT (O.P.D) During my industrial attachment at Sunyani Regional Hospital, I was posted to Medical Records Department which constitutes the Out -Patient Department (O.P.D), Filing room and Live Records. At those Departments, the descriptions of nature of work done are categorized under the following: a. Entering patient data in temporal cards. b. Entering information in folders. c. Detecting barcodes of folders and O. P. D numbers. d. Detecting active and inactive insured patient. e. Retrieving of patients folders. f. Registration of new patients. g. Registration of private companies. h. Arranging and sorting of folders on the shelves. i. Tallying of Out-Patient Department attendance. j. Entering daily ward states in Microsoft excel. k. Entering the monthly statistical diagnosis in Microsoft excel. l. Filling of claim forms. DETAILED ACCOUNT OF THE TRAINING/WORK PERFORMED BY THE STUDENT. ENTERING PATIENT DATA IN TEMPORAL CARDS [T.C]: This are cards issued to patients as their first visit in hospital to take medical treatment, with their names, ages, date of birth, contact address, insurance numbers etc and also they are giving Identification cards with numbers to have access to their temporal cards. ENTERING PATIENT INFORMATION FOLDERS: Patients who’s Temporal Cards are full with history, are assigned by Doctors to retrieve folders from the Out- Patient Department (O.P.D) before treatment which was my duty. DETECTING BARCODES OF FOLDERS AND O.P.D NUMBERS: Internet application software likes e-Archive and Hams are used at the Out-Patient Department (O.P.D) in detecting the barcodes of folders when patient issue their Identification Cards with O. P. D numbers. When patient displace their cards, I use their insurance numbers or sur names to search for their O. P. D numbers for them to reach their fol ders before medication. DETECTING ACTIVE AND INACTIVE INSURED PATIENT: All patients insured are to issue their National Health Insurance I.D cards for verification of either active or inactive by using Oracle internet application software at the O. P. D before they consult the Doctors. RETRIEVING OF PATIENT FOLDERS: This involves picking of folders of patient from the folder shelves using their barcodes and Out Patient Department (O.P.D) numbers on their hospital cards. After picking the folder, you enter the name of patient and the O.P.D number in the Admissions and Discharges register before you give the folder to the patient and later proceed to make entries into the computer at the filing room. REGISTRATION OF NEW PATIENTS: Patients who has just come to the hospital for the first time are registered  by the use of HAMS. Their details like their names, gender, age and Home address are recorded in the new case records book. Also, through interviews, relevant information like date of birth, marriage status, religion, contact number, Postal address, including others are recorded in the folder and given an O. P. D number folder number. A hospital card bearing the patient name, O.P.D number, date of registration is made, added to the new folder and handed over to p atient only when he or she comes to the hospital. A SAMPLE OF PATIENT OF FOLDER REGISTRATION OF PRIVATE COMPANIES. Currently, Sunyani Regional Hospital has approved services to private Insurance companies such as Premier Health Care, MEDI- X Health System, Nationwide Mutual Health Care, Newmont Gold Ghana Limited, and among other private insurance company. Registration of patients with private insurance card is done by recording the name of the patients, date of birth, insurance number ,age, gender, name of scheme , claim number, Hospital Record number of patient are recorded in private insurance form or claim form book before a company patients can received a Medical Services. ARRANGING AND SORTING OF FOLDERS: Sorting of folders implies arranging folders in order by using their barcode numbers and O. P. D numbers on the shelves in the filing room after the patients has been treated. TALLYING OF OUT- PATIENT DEPARTMENT ATTENDANCE: This process was done at the Live Records to assist the hospital know the number of patients attendance. The Tally Sheet is categorized into male and female and ages, t hus 0-4years, 4-10years, 10-18years, 18-30years,†¦ 60years and above including the total on sheet before entries are made Microsoft Excel. ENTERING DAILY WARD STATES IN MICROSOFT EXCEL :The Daily Ward State like number of Admissions, Discharges, Bed occupancy in wards such as Accident and Emergency (A and E),Male/Female medical, Male/Female surgical, Male/Female ward etc were entered in Microsoft Excel spreadsheet at Bio-statistics/Live records. ENTERING THE MONTHLY STATISTICAL DIAGNOSIS IN MICROSOFT EXCEL: After the summary of Diagnoses recorded at each ward or clinic in the monthly morbidity book, the data is entered in Microsoft excel spreadsheet, the sheet is grouped into  gender, age and in diseases like Eye cataracts, Reflective eye, U T I, Malaria, Anemia in pregnancy, polio, scrotal diseases, cardio respiratory diseases etc, after the is data cross examined it is link to Ghana Statistical web. CHAPTER THREE A. NEW KNOWLEDGE/SKILLS ACQUIRED, AND CHALLENGES ENCOUNTERED NEW KNOWLEDGE/SKILLS ACQUIRED AT MEDICAL RECORDS DEPARTMENT. My presence at the Medical Record Department, I acquired so many skills and new knowledge of which are helpful in my studies. Among these are: (a) I develop a good human relationship with staffs and patients. (b) The programme made my typing speed to increase when entering data. (c) It enhances my technology when workings with Microsoft excel spreadsheet especially dealing with calculations. (d) I had ability to work overtime and withstand any pressure with presence or absence of staffs. (e) I acquire knowledge and experience in working different internet application soft wares. (f) More skills were gain in filling of different claim forms and how to register prisoners before medication. CHALLENGES ENCOUNTERED AT MEDICAL RECORDS DEPARTMENT. Sometimes, three or four staff from various sections may come to the Health record room at a go all requesting for their folders. Since I was not perfect with the location of almost all the folders in the room, I had to struggle in other to serve them. I had to adjust to sitting and working at the same place for eight hours which was quite difficult and stressful because I had to follow strictly to the procedure at work by reporting very early and closing in the evening. My shirts get dirty anytime I work in the filing room. The folders are always dusty so when retrieving and filing them on the shelves makes my shirts become dusty. I had to wake up at dawn in other to join the company’s bus; if I miss the bus then I have to use my own money as transportation. Feeding was a big  blow on me, because the staffs were fed whilst the attachment trainees were not. B. CONTRIBUTION OF STUDENT TO ORGANIZATION During my industrial training Sunyani Regional Hospital, I participated in almost every activity that was undertaken at the medical record department which included; Issuing barcodes numbers on newly patient folders. Filing of folders into their respective position on shelves at the filing room. Filling of claim forms at the O. P. D. Entering of daily ward states in Microsoft excel.  Books, folders and other necessities needed at out-patient department to record data were pulled on wheel from the stores. C. GENERAL COMMENTS, OBSERVATION AND IMPRESSION GENERAL COMMENTS. Upon all the challenges I adopted new skills in working overtime with both senior and junior staffs. I had ability to work without anybodies supervision at the field of work. More experience and technology was attained in any section or department I was posted to. OBSERVATIONS. I observed the following during my period of attachment that: The management of the hospital for instance the Medical Record Department is keeping good records. Computers available at their disposal, those not meet the so called â€Å"standard computerized hospital.† The compound of the Hospital is enticing especially the lawns, building structure and location of the Nursing Training College. Quality food is given to the patients on sick bed with good health care delivery. Marketing of shoes, perfumes, ladies tops etc is done by some staffs, and feeding is inadequate to meet all staffs. Mixing of patients folders. After treatment all folders are kept in the filing room but patients may be after their folders for treatment but can not find them. IMPRESSION. I was so impressed of how the supervisors welcome me and trained me to be equipped on the field of work. Also, I wonder how the staffs socialized themselves with me; patients may think I am a permanent staff. CHAPTER FOUR CONCLUSION School authorities should create more avenues for attachment trainees because it aid students to be well equipped in the field of work. It also serves as a field where students put into practice of the theoretical aspect leant from school. It should be encourage as far as Higher National Diploma is concerned. RECOMMENDATION. I recommend that staffs who market at the hospital should be prohibited. Attachment trainees should be motivated. I also recommend that proper measures should be taking in keeping patients folders. Lastly, food should be equally distributed to all staffs at the Hospital.

Friday, August 30, 2019

Console Games vs PC Games Essay

Let’s start with the console’s themselves. Maybe you’ve heard it before, but some people say PC-gaming is dying. Can PC games still compete with Console games? Gamers have never been so spoiled for choice. While the console vs. PC war has been around for ages, consoles today have bridged the gap by finally providing decent multiplayer capabilities. Is this the end of the PC as the dominant gaming machine? Gaming has been around for a long time. It is serious business nowadays. With a host of companies creating everything from award-winning games to those collaborating with businesses on workforce training and development, the area is poised for continued success. And we are creating this success by buying all kinds of games. So what is the difference between the total price of playing games on a console or on a PC? While it is possible to get a PC at about the same cost of a console, it would be such a stripped down version that it wouldn’t be able to play the latest games. Consoles such as the Nintendo Wii, PS3 and Xbox360 still offer the best price in terms of gaming power. Even if you buy a 800 pounds PC, it would only be able to play the latest games for about three years. If you look only at the three biggest consoles, the Nintendo Wii is the cheapest console, starting at about 180 pounds. The Xbox 360 will cost you about 200 pounds and a Playstation 3 about 250 pounds. Certainly the Xbox 360 and the PS3 would be able to play the latest games for many more years. Well, there actually is a way to expand the time you can play games on your PC, but it will only cost you more money. A PC has the availability to upgrade. For example, you can change the graphics card for a newer one. This is the most important part of a PC for playing games. This will not cost you as much as buying a total new PC, but in total it will still be way more expansive than a console. But one thing is cheaper for the PC-gamers in comparison to for example Xbox 360-gamers and that is that you have to pay to play online multiplayer games on a Xbox. In most situations this will be free for a PC game. So maybe you are asking now if there are any more advances of playing games on a PC instead of a console. Of course there are. There are still way more games available for the PC than for consoles. On a PC with windows as operating system, you can play like almost every game that exist for windows, even older versions of windows. But on a console you probably can’t play previous generation games. When for example the first PS3 was announced it actually could play PS2 games, but Sony removed this option quite quick. Another reason to play games on a PC is that if you have a very expansive PC it can probably play games with better graphics, but at that point you are limited to the games that are already playable. Future games will probably need a better pc to play it on full resolution. A PC is also the only option for playing big online games where thousands of people can meet each other online, like World of Warcraft. This just isn’t possible (yet) on consoles. You’re choice for playing games on a console or a PC can also depent on the controller. Whereas you play with the traditional keyboard and mouse on a PC, you can play with other kinds of controllers on consoles. The Wii is the best example of that with the motion sensitive Wii remote. There is also a different kind of consoles for playing ‘on the road’. These are called handhelds and aren’t very powerfull, but their advantage is their portability.

Thursday, August 29, 2019

Linear algebra Research Proposal Example | Topics and Well Written Essays - 750 words

Linear algebra - Research Proposal Example ed perception that linear algebra is just about lines and vectors, of X’s and Y’s or variables and constants (Larson, Kanold & Stiff 277) that are so far away from the layman’s life. In addition, the internet is widely used now by most entrepreneurs who are the focus of this study who would greatly benefit in knowing how their businesses will succeed in a number of months or years. These projections will not only catch a large number of entrepreneurs’ attention but will also let them appreciate the faculty of this study, seeing the beauty of algebra in the solution of such disciplines as economics as well as engineering, physics and geometry (Ellis & Gullick 67). Background: I will conduct my study through online and face to face interviews with at least twenty entrepreneurs. I will avail of copies of their monthly online sales, which if the entrepreneur would not be willing to give could be in terms of the nearest approximate figures. This information will then be used as data for projecting sales in the future using graphs as well as tables and sets of ordered pairs as these are important methods of communication in business, science and social studies (Baley & Holstege 101). Scope: I will have ten face to face interviews and ten online interviews to complete the desired number of samples. I will particularly ask questions about their capital, the date of the start of business, their monthly income and their projection of sales in six months, one year and two years. I will also ask about their basis for these projections to be compared to a more scientific process with the use of linear algebra. Theoretical Framework: I will be doing the study in the context of solutions to equalities, involving two variables (Larson et al. 277) which will be time and sales. Mathematical modeling will also be used in an accurate and simple manner for it to yield meaningful answers and to be usable not only by those who specialize in numbers and graphs but also by

Wednesday, August 28, 2019

Management (the evolution of management) Essay Example | Topics and Well Written Essays - 2500 words

Management (the evolution of management) - Essay Example The Changes that has been made to these management practices are discussed. According to Weber, Bureaucracies are governed by a set of impersonal rules and procedures that are applied universally, without regard to the personal characteristics of particular individuals, and rationally designed to serve some broader purpose. For Weber, the use of expert specialists, impersonal norms, written document, and the discipline of a command hierarchy give bureaucratic organizations a reliability, regularity, and precision in the execution of tasks that no other form of authority equals. In a bureaucracy, each member repeatedly executes a particular function according to pre specified standards in the service of a larger collective goal. Fayol contributed to the technical understanding of organizational structure in several ways. He recommended that no subordinate receive orders from more than one superior, as this will lead to confusion, disorder, and ill will when the directives of different supervisors conflict. Fayol made the first strong arguments for the use of organization charts to clarify lines of authority and communication and to demarcate areas of responsibility. Taylor recognized an important fact about all organizations: If one works alone, the problem of work discipline is only one of self-discipline; but in a cooperative or collective work process, there is a problem of control or how to ensure that other people will do what you want them to do, sometimes known as the principal-agency problem. Taylor was determined to eliminate restriction of output and break all worker resistance to management control of work methods and pace. Taylor saw his mission as recapturing knowledge and control of the production process from the workers for management by using the scientific method. He interviewed and observed workers, conducted controlled experiments to determine the most efficient techniques and maximum output levels, and devised detailed work rules and wage incentives to enforce those methods and production targets. In order to gather the necessary information, Taylor had workers perform their jobs using different methods, and he observed and timed their every movement in detail, a procedure known as time and motion study. In this fashion, Taylor determined what he thought was the one best way a job should be performed. Until this time, engineers had standardized only physical inputs; now they would standardize the human inputs. Workers would work in rigid conformity to the prescribed method and would be expected to meet the output quotas that were determined to be feasible under this system. To use a contemporary phrase, Taylor believed that people worked "smarter not harder" when they used the best methods devised by scientific management. - (Handel, pp 14) Establishing a division of labor and hierarchy of authority Weber's Bureaucracies employ technically qualified, full-time experts assigned to unique areas of responsibility in a logical division of labor. There is a hierarchy of superiors and subordinates, and access to positions is based on

Tuesday, August 27, 2019

Leadership Essay Example | Topics and Well Written Essays - 250 words - 53

Leadership - Essay Example I would also share my concerns with her supervisors. This is a good strategy as she will be now monitored closely to avoid instances of corruption in her duties. Also, it will enable the organization to retain a good brand name as any miscellaneous operations will be limited. It is apparent that by informing her supervisors they will create a forum to have a refresher course on good corporate governance. This will help the disingenuous leader to know what is expected of her in her duties (Dubrin, 2012). In conclusion, the consequences of telling the truth to her supervisors may lead to firing of the disingenuous leader. This will happen if evidence is found of her improper dealings that are not aligned to the code of ethics of the organization. Also, the organization staff will have unity in achieving the organization set goals as there will be less conflict of interest in the day to day operations. It will be possible as the top management will keen in identifying the weaknesses of various leaders in the

Monday, August 26, 2019

Should animals be used in Sports and entertainment Research Paper

Should animals be used in Sports and entertainment - Research Paper Example The side in favor of using animals for sports and entertainment present their views that involvement of animals in activities of sports and entertainment is a normal practice and it has been used for centuries in cultural activities. There are a number of cultural events in Spain and South America which use bulls who end up either running on the roads and striking whoever comes in their way, or trying to hit the waving cloth. These activities do not cause harm to the participating animals in any way and therefore there is nothing unethical about this. (Debatepedia) On the other side, the opposing side argues that such cultural activities are what promote the use of animals in a brutal way. They argue that humans tend to go a step further and involve the animals in a cruel game or way. According to them, if the use of animals in simple sports and entertainment is banned, then the brutal games will be finished itself. The side against the involvement of animals for means of sports and entertainment also argues that animals should also not be used for showing skills and displaying their trained nature to the public. Such activities are performed in the circus where the wild animals are trained to behave in an unnatural way of publicly accepted attitude by the force of a whip (RSPCA Victoria). Also they see the elephant rides as unethical as this means that the commercial purpose promoters are using the animals as a means to an end and not as an end themselves. This is according to the categorical imperative introduced by Immanuel Kant (Kant). In this context, it can be related to the fact that the animals are used for commercial purposes and not taken care of because they are animals. In response to this, the side in favor of utilization of animals for entertainment and sports present their views that the circus is where the public, particularly children, experience these animals. When the general public watches and experiences these animals, only then they fall in love with these animals. They argue that one can only love an object or living being if he or she watches and experiences it. When these people see these animals in circus or in zoo, they fall in love with them and then they take care of them. Therefore, usually circus and zoo turns out to be the first step of taking care of the animals on the part of general public and eventually falling in love with them. Most people do not go on safari rides or jungles to see the wildlife and therefore their only chance of watching these animals is in zoo or circus. Therefore, it is also fair to the humans to experience the gifts of nature in the shape of animals, and also there is nothing wrong in doing this. Humans who like to play and enjoy usually tend to feel good when they are involved in sporting activities. When a person who loves to play football play well end up in a good mood when it plays football. Also jolly people who like to enjoy feel happy when they are involved in an act of entertainment as this makes them and others laugh and enjoy. Similar to people are animals who also feel happy when they play and provide entertainment. Most of the animals have playful personalities and

Sunday, August 25, 2019

Marketing plan Starbucks Coffee company Term Paper

Marketing plan Starbucks Coffee company - Term Paper Example Their TV and radio marketing mix is unobtrusive: Instead, in-store advertisements will keep people aware of new specials since most people come into Starbucks or have a friend who do. Ansoff's Matrix Current Products New Products Current Market Virtually everywhere: Control almost all US markets and regions, provide coffee Constant innovation for new types of coffee to keep people interested New Market Trying to expand among ethnic populations such as Latina/os, Asians, African-Americans Marketing Warfare Starbucks has an entrenched, defensive position. Although they certainly remain nimble in many ways, keeping ahead of market trends, they are the established power. They can be viewed as a power of light forts. Starbucks losing one, two or even a hundred shops is not a serious threat to its long-term viability. It has low entry and low exit costs since there is no substantial overhead: Office space, baristas and supplies do it. This is an incredibly daunting position for opponents, as Starbucks has both the advantage of mobility and wealth. They can sweep in and stymie opponents by shutting them out of an area and forcing them to compete against multiple Starbucks in the same region. When a competitor does gain an edge, Starbucks can just move its position. Porter's Generic Strategies Starbucks has chosen an overall cost leadership approach. ... , they are using a differentiation strategy: Go to Starbucks and get a simple smoothie alongside your friends who are getting a coffee, or go to Jamba Juice on your own. Their coffees are more expensive than, say, a gas station black, but Starbucks discovered that people are willing to spend about three to five dollars a day on coffee as long as the coffee is markedly better than a ninety nine cent cup of joe, more convenient, more pleasant and with more amenities. It is meaningless to call them â€Å"higher cost† than gas stations because the difference in most consumers' minds between a dollar coffee and a five dollar coffee is minimal: Coffee is a staple, one just gets it. Target Markets Almost everyone above the age of eighteen drinks coffee. Starbucks has market saturation such that they offer their services everywhere from poor inner-city urban areas to poor rural areas to middle-class and rich suburbs. Most food marts, mega-marts and grocery stores have some connection to Starbucks as well. However, Starbucks targets particular demographics clearly in terms of their design. Children. Children don't tend to like coffee, but Starbucks offers hot chocolate and highly syrupy coffee drinks that serve to get children interested in coffee. (This becomes important under both SWOT and PESTLE analysis below). Young urban and suburban professionals. With Wi-Fi offerings, music choices that tend to be of the alternative rock and modern rock varieties, and so forth, they offer good choices to this group. Older professionals. Starbucks offers a lot in terms of quality. An older professional is far more willing than an older blue collar worker to spend three dollars on a cup of coffee provided the cup is better. Starbucks would undoubtedly like to expand among ethnic

Saturday, August 24, 2019

Breach of Professional Accounting Ethics Essay Example | Topics and Well Written Essays - 500 words

Breach of Professional Accounting Ethics - Essay Example Enron Corporation was an energy company established in 1985 with headquarters in Houston, Texas. To diversify its business portfolio for long-term investments, it had created Special Purpose Entities (SPEs). According to the EITF 90-15 rule, 3% of the capital for the creation of these SPEs should come from an outside investor. Enron Corporation misused the rule and received the required amount from internal company managers or their wives. The Auditor of the Corporation- Arthur Andersen, in order to remain loyal to the company executives and remain an ‘independent auditor’, provided consultancy to the Corporation and provided misleading and incorrect details of financial audits of the Corporation, which ultimately lead to the Company filing bankruptcy in December 2001, due to millions of debts concealed from stakeholders (Rittenberg et al, 2009, p. 427). The platform for the bankruptcy of Enron was set when its top managers and executives bent the accounting standards fo r their personal gains. In order to diversify its business portfolio, Enron took a fatal turn by deciding to be an energy broker. For this purpose, it started entering into separate contracts with sellers and buyers, thereby profiting from the difference in the prices of the commodities. Keeping its books closed from investors and stakeholders, Enron entered into risky ventures and the accomplice, in this case, was the auditing firm- Arthur Andersen, who concealed the actual position and standing of the Corporation from the outside world. Later on when the differences were tried to be matched, Enron posted mammoth losses running into billions of marks, which spelled demise for it. The Enron scandal is considered to be one of the biggest securities and accounting ethics fraud registered in history. The Securities and Exchange Commission (SEC) was handled the responsibility to examine thecompanies in overstating their financial health.

Capstone Essay Example | Topics and Well Written Essays - 1000 words

Capstone - Essay Example Some of them have also highlighted the cause of the US- Iraq war and related matters for initiating such terror attacks. India is reportedly known to produce more films relating to such matter compared to any other countries (Altheide, 135). The conveyed message clearly is same for these kinds of movies. Thus all individuals belonging to Islam religion should not be looked upon as terrorists and tortured or killed. The paper intends to support such an argument by making a thematic analysis of some of the well known Bollywood movies picturized upon portrayal of Islam in America after the 9/11 terror attacks. The violence and bloodshed associated with 9/11 terror attacks that caused the collapse of World Trade Center was so huge that many would find it really difficult to describe. Post 9/11 attacks Arabian nationality and Islam religion have become a historical phenomenon. Media particularly Bollywood cinema has always considered portrayal of Muslims as a topic of great interest. Usin g the mass influential power of media Bollywood has taken this opportunity to make cinemas representing the Islamic followers above the villains or ‘bad guys’ and has claimed for accepting the innocence of ordinary followers of Islam (Balraj). Some of the cinemas on such a theme are ‘My Name in Khan’, ‘New York’, ‘Kurbaan’ and ‘Tere Bin Laden’. Bollywood Cinema and Portrayal of Islam in America The movie ‘My Name Is Khan’ directed by Karan Johar is a story of a Muslim guy named Rizwan Khan who has experienced struggles right from his childhood for his disabilities and mainly because of his identity of following the Islam religion. His journey for meeting the president has been highlighted in the movie where he encounters misbehavior and strip checking on account of being a Muslim. ‘My Name is Khan and I am not a terrorist’ has been the tagline of the movie appealing to the Americans to accept the innocence of followers of Islam. The theme of acceptance of innocence for the Muslims has been established in this movie at the tremendous torture and losses that Islamic people have suffered post 9/11 terror attacks. The terror incident had developed a kind of hatred for the people with Islam religion but such an anti Muslim violence hurting hundreds of innocent people have been claimed as a complete senseless act (Dhume). The overreaction of the Americans after the 9/11 terror attacks has been shown in another Bollywood movie ‘New York’ released in 2009 under the banner of Yash Raj Films. The torture to the innocents simply because of being followers of Islam religion has been the base of the storyline. It is true that Americans after these terror attacks have haunted hundreds of Muslim lives in the name of investigation. The torture and misbehavior in jail that has been portrayed against Islam followers in this Bollywood is intolerable even on television screen. It is a tragedy that hundreds of innocent Muslim people actually tolerated all this during conviction. Bollywood cinema has been able to gather sympathy for the Muslim people through such touching and tragic movies. Mass opinion has been in favor of the fact that treatment of Islam and their followers after such terror attacks is a national shame for Americans. The movies highlighting the political views on terrorism